CRM Software
 
CRM RSS CRM on Facebook CRM on Twitter CRM on Google+ CRM Software Videos
Videos HCM Podcasts Blog Categories
CRM Reviews
 Customer.tv Marketing Software CallidusCloud's Leslie Stretch

CallidusCloud Explains Lead to Money
CX

CallidusCloud — A Holistic Sales and Marketing Framework

CallidusCloud (NASDAQ: CALD) is increasingly moving from the peripheral to the forefront in the marketing software, sales software and even CRM software industries. In this discussion with Leslie Stretch, CallidusCloud President and CEO, we explore the Lead to Money Cloud and what may be a novel approach to proactively managing the revenue cycle. The company has pursued a dual tract of acquisition and organic growth in an effort to rid customers' of disparate systems and data siloes in favor of a fully integrated lead to revenue framework, or what Leslie calls a Lead to Money cloud. It's a strategy reminiscent of what's been called Revenue Performance Management, but unlike RPM, the CallidusCloud Lead to Money suite is less about strategy and more about orchestrating the suite of applications needed to deliver predictable processes and forecasted results.

comments powered by Disqus

Videos Related Marketing Software Videos
CRM

Marketo
Eloqua

CX TalkRelated Marketing Software Podcasts
CRM

Marketing Software
Marketing Automation

Categories

Strategies

Contact Centers

CRM

CRM Month End Reviews

CX

Marketing Automation

Mobile CRM

Social CRM

Podcasts

Technologies

Act-On Software

Demandbase

Eloqua

HubSpot

Infor

Infusionsoft

Marketo

Oracle

Pardot

Salesforce.com

Silverpop

SugarCRM

 

hr

HCM TV
About hcm Contact hcm Sitemap hcm Privacy hcm Terms