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Customer Experience—A CX Framework & Roadmap
CRM

Customer Experience Management (CXM) Discussion with Ray Wang

In this CX podcast discussion, Constellation Research Group CEO and Principal Analyst Ray Wang shares the factors driving the business imperative for Customer Experience Management (CXM/CEM) along with the promises and pitfalls that may be afforded or avoided, and a framework to methodically deploy enabling technologies to support this complex customer management strategy.

Customer Experience with Ray Wang


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31 minutes, 35 seconds (31:35)

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