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Dreamforce 2012 Insights
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Dreamforce News, and Changes Coming to the CRM Software Industry

This Customer.tv video blog post shares the top news, take-aways and insights from the 10th Salesforce Dreamforce conference and describes why this Dreamforce was notably different than prior conferences in ways that will influence the foreseeable future for Salesforce.com and the competitive landscape. This post first reviews the messaging, and CRM software products, from CEO Marc Benioff and the Salesforce executive team in the area of social business. It then examines the new push by Salesforce toward Chief Marketing Officers (CMOs) with its new marketing cloud—which was born from the morphing of Radian6 and Buddy Media acquisitions. More so, while the marketing cloud enables new social marketing, it also misses the demand generation capabilities most in demand by CMO’s and marketing managers. Finally, Chuck considers how this year’s Dreamforce didn’t deliver any big product releases, and how Salesforce has fallen off tempo in using the annual conference to announce something excitedly different and maintain messaging that keeps the flagship CRM software relevant. In fact, closer analysis shows that the cloud CRM software competitive landscape which Salesforce.com pioneered has now become much more competitive, which has direct implications for Salesforce, prospective customers and the CRM industry. CRM software buyers may also be interested in the independently produced Salesforce.com Review report.

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