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 Customer.tv Marketing Software Silverpop Marketing Software

Silverpop — Marketing Software Customer Fit, Use Cases, Benefits & Risks
CX

Marketing Software with Social Marketing, Mobile Marketing & Behavorial Marketing

Silverpop is a leader in the marketing automation software industry, and shows unique positioning in email marketing, social marketing and mobile marketing, yet many marketing software buyers remain unclear where this software solution best fits. In this conversation with Eric Holmen, Silverpop CMO, we examine Silverpop's best customer fit, use cases, benefits and risks. We also discuss Silverpop's strong focus in behavioral marketing, and leveraging online customer signals to deliver the right content at the right time, and link these customer signals across channels and devices, for a more relevant and personalized customer experience. In fact, as we look to the future to see what we can expect from Silverpop, it's clear there will be even greater reliance on data, more content with context, and more behavioral data to deliver more personalized customer experiences.

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