CallidusCloud — A Holistic Sales and Marketing Framework
CallidusCloud (NASDAQ: CALD) is increasingly moving from the peripheral to the forefront in the marketing software, sales software and even CRM software industries. In this discussion with Leslie Stretch, CallidusCloud President and CEO, we explore the Lead to Money Cloud and what may be a novel approach to proactively managing the revenue cycle. The company has pursued a dual tract of acquisition and organic growth in an effort to rid customers' of disparate systems and data siloes in favor of a fully integrated lead to revenue framework, or what Leslie calls a Lead to Money cloud. It's a strategy reminiscent of what's been called Revenue Performance Management, but unlike RPM, the CallidusCloud Lead to Money suite is less about strategy and more about orchestrating the suite of applications needed to deliver predictable processes and forecasted results.
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