Why CRM Fails and a 6 Step Approach to Success

CRM Strategy Podcast Discussion with Laurence Buchanan

In this CRM strategy podcast discussion, industry leader Laurence Buchanan identifies the critical success factors of effective CRM strategies. He shares how CRM strategies have evolved, why organizations fail in achieving their CRM endeavors, how newer CRM software and disruptive technologies can actually exacerbate CRM failures, and recommends a 6 step approach to successfully implement a CRM strategy.

CRM Strategy

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24 minutes, 18 seconds (24:18)

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