HubSpot — Where Inbound Marketing Meets Marketing Automation
HubSpot — Content with Context Increases Lead Flow
In this discussion with Brian Halligan, HubSpot CEO, he describes the HubSpot target market, how his marketing software disproportionately empowers SME's (small and midsize enterprises) over big brands, and how HubSpot helps its customers grow lead flow by an average of 50 leads per month. HubSpot is an inbound marketing software platform which advocates the creation of remarkable content to pull in your target audience and then applies context to pull prospects through your funnel. The company believes that interruption based marketing methods represent a broken system, and marketers must advance to inbound, contextualized and personalized marketing techniques to reach customers and outperform competitors. To further increase content with context, HubSpot is steadily entering the marketing automation software industry, however looking beyond highly segmented email marketing distributions to also include personalized and dynamic website, landing page, form or offer experiences.
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