Infusionsoft has found unique market positioning in the small business Customer Relationship Management (CRM) and marketing software industry, responding to the needs of about 5 million U.S. businesses ranging from 2 to 25 employees. In this discussion with Greg Head, Infusionsoft CMO, we explore the business problems faced by small businesses, and how the Infusionsoft all-in-one CRM software, marketing software and e-commerce system responds to these challenges. We also examine how Infusionsoft is leveraging social media for social marketing, and how CRM and marketing software is different for small business as compared to midmarket or enterprise businesses. We end the discussion by considering CRM and marketing software implementation advice, such as mapping the customer acquisition and management process, and identifying the prioritized opportunities or problems, for a phased deployment approach.
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