Far too many CRM software buyers continue to place technology ahead of strategy, and install CRM software without accompanying strategy only to later find themselves with sunk investments and poor results. Innoveer is a vendor-neutral CRM consultancy who helps customers integrate strategy, process design and CRM software to improve sales, marketing and services. In this discussion with Adam Honig, Innoveer CEO & President, he shares the top three objectives companies seek to achieve with CRM software solutions, which include growth, efficiencies and customer experience (CX) improvements. He also advises how SaaS and cloud delivery offer new options and business opportunities, how customers are leveraging social media to add value to CRM solutions and how mobile is aiding business process automation, anytime information access and CRM software adoption. Finally, Adam provides advice in CRM software selection and CRM software deployment projects, such as to keep these projects objectives-driven, and short to both increase manageability and reduce risk.
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