Pardot – Marketing Automation Software for the SMB
How Marketing Software for SMB's is Different
In this discussion with Zach Bailey of Pardot, we explore the top challenges incurred by small and midsize business (SMB) marketers and what the most successful marketers are doing differently to surpass these challenges. We also explore marketing software processes such as digital lead tracking, lead grading, lead scoring, nurture campaigns, lead routing and demand generation marketing analytics. As the Pardot Product Manager, Zach describes how marketing automation software must be designed and deployed differently for SMBs, as compared to larger enterprise companies, including maintaining design goals such as ease of use and deployment objectives such as fast time to value.
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