Social CRM Discussion with Chris Bucholtz

Social CRM — The Right Mix of CRM Strategy & Social CRM Technology

Social CRM is extending traditional Customer Relationship Management (CRM) to engage social customers in a mutually rewarding dialogue. The right combination of Social CRM strategy and technology offers a powerful business opportunity. In this second of a two part discussion with CRM and social CRM expert Chris Bucholtz, we explore social CRM adoption, use cases, benefits, payback and risks.

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