Customer Experience Management (CXM) Advice

Customer Experience Discussion with Roy Dube

Wipro Practice Partner and North American Lead Roy Dube defines Customer Experience Management (CXM) within a business and software technology context. He also shares the top CXM benefits, including the business imperatives to retain customers, increase customer loyalty and achieve greater employee engagement. We examine how best to deploy CX technologies across customer touch points and communication channels and how to avoid or mitigate common risks. Finally, we explore whether Customer Experience exists within its own software market, or CX software technology fits within CRM software and other enterprise software solutions.

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